A branding project is complete when the team can use the identity consistently without depending on its creator for every new asset. That is why handover should be discussed before design begins, not after the logo is approved.
Logo versions for real situations
You need a primary version, compact lockup, symbol, monochrome options and solutions for light and dark backgrounds. Each should be tested at small sizes, in interfaces, documents and print. One large file is not an identity system.
Organised source files and exports
A useful handover includes editable vector formats, web-ready files, raster images at the required resolutions and an understandable folder structure. Clear names and separated variants save time whenever a new asset is needed.
A guide that answers everyday questions
The guide should explain proportions, clear space, minimum size, colours, typography, image style and tone of voice. Correct and incorrect examples are easier to use than vague rules. The guide can be concise, but it must be practical.
Clear ownership and licences
The contract and documentation should state which elements were created for you, what licences apply to fonts or images and which services require subscriptions. Important accounts should remain under the company’s control. Legal and operational clarity protects both sides.
Handover checklist
Check that you received the primary logo, symbol, light and dark background versions, vector and raster formats, colour codes, fonts and their licence terms, usage guide and agreed editable files. Adapt the list to the contract and the applications your business needs. Also read about handover, access and ownership.
A valuable identity is one the team can apply confidently, consistently and independently.
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